Dexcom is a pioneering leader in diabetes health and technology, specializing in the development of continuous glucose monitoring systems to empower individuals with real-time insights into their blood glucose levels. Our comprehensive campaign focused on deploying impactful display ads and billboards, strategically positioned to capture the attention of top-tier talent in the healthcare and technology sectors. The campaign seamlessly integrated employer branding initiatives, emphasizing Dexcom's commitment to innovation, inclusivity, and employee well-being. Leveraging social media platforms, we fostered engagement and highlighted Dexcom's dynamic workplace culture.