JCPenney sought our expertise to enhance their social media management for nationwide talent recruitment. We developed and posted engaging content multiple times per week, highlighting the company’s work culture and career opportunities. Additionally, we conducted on-site visits to capture employee interviews and daily operations, culminating in a social media takeover that provided followers with a real-time, behind-the-scenes look at JCPenney. Our efforts significantly boosted their online presence and helped attract a diverse pool of top talent.